About us
Our Mission
Select Fresh owner Dominic arrived to Australia from Italy in 1980. From a young age, he grew up around fruit and vegetables and as an adult started working in the produce industry.
Our business is a family run and prides itself not only on flavourful fresh produce, but a passionate and talented team who provide a high quality service and product. As a customer oriented business, we are focused on your needs and wants to ensure the most satisfying experience.
Company training includes a food safety program that ensures customers receive a product that is stored, prepared and distributed safely.
Select Fresh - Wholesale Fruits and Vegetables
Tony Fred, CEO of Select Fresh
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of fresh produce, marketing, and customer experience strategies.
Mich Stark, COO of Select Fresh
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the food industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner, CTO of Select Fresh
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house employees and looks after the community of thousands of customers.
Iris Joe, CFO of Select Fresh
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.